The Best Online Predictions for 2010January 20th, 2010 It’s that time where many predictions are being made for 2010 as well as the next decade, especially when it comes to predictions surrounding the internet and social media. We follow online analysts as they analyze the past and then provide logical predictions for the future of the online world. One source of ours is The Social Analyst which is a weekly column by Mashable which reviews social media trends and how they are affecting companies in the online world. Ben Parr, a Co-Editor of this column, put together his predictions in ‘What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch’... More from our Blog |
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What Is The ROI Of Social Media?More from our Blog
December 15th, 2009
Are you one of the many who wonders what is the ROI of social media? We get asked this question a lot and it’s hard to answer with a specific number because social media is about building relationships and how do you measure that?
Socialnomics put together an exact video on the ROI of social media. Erik Qualman of www.socialnomics.net states, “While the video uses familiar nomenclature like ROI, many pieces of social media behave so differently than anything we have ever seen, that I prefer to use ‘What does or will success look like?’ rather than ‘What’s the ROI?’”
In the video, Erik address the important question of why are people trying to measure social media similar to a traditional marketing channel. Social media is a much more than that; it is the most influential and drastically different marketing channel available to businesses today.
“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.” – Alex Bogusky, Co-Chairman of Crispin Porter + Bogusky
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The Social Media Revolution is here!
October 1st, 2009
In 2006, the total marketing spend on social media was $350 million, the forecast spend, according to Aaron Barnes, for 2011 is more than $2.5 billion.
The 2008 Cone Business in Social Media Study says almost 60% of Americans interact with companies on a social media web site, 25% interact more than once per week. 93% of Americans believe a company should have a presence in social media, while an overwhelming 85% believe a company should not only be present but also interact with its consumers via social media. 56% of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
Check out this video by Socialnomics which answers the question is social media a fad or is social media the biggest shift since the Industrial Revolution!
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Answering Social Media Questions
Wondering why to use social media and why is it a necessity to a business or organization? This article answers those questions as well as discusses branding through social media for a person and a company. Read our latest article
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